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Hotcakes Ltd (T/A Elite and Tin Treats) is committed to maintaining the trust, confidence and privacy of all visitors to our website ( and to subscribers of our newsletter. Any processing of your personal information is in line with the General Data Protection Regulation (GDPR). Please read the following to understand how we use and protect the information that you provide to us.

The Principals of the GDPR

The principals for processing personal data can be summarised as follows:

  1. Lawful, fair and transparent.

  2. Limited for purpose.

  3. Data minimisation.

  4. Accurate.

  5. Retention.

  6. Integrity and confidentiality.

Your rights

As the “data subject” you have:

  1. The right to be informed on how we use and collect your personal data.

  2. The right to access your personal data.

  3. The right to correct any information held about you.

  4. The right to erase.

  5. The right to restriction.

  6. The right to data portability.

  7. The right to object.

  8. Rights in relation to automated decision making and profiling.

Lawful Basis

We only use the information provided by you for legitimate and lawful business purposes, generally to process your order and to manage any account that you hold with us.

Collection of Information

We only collect the minimum of data and this data is held in secure systems.

We do not process your data unnecessarily or unfairly and are committed to keeping your data safe, we do not loan or sell your data.

Any credit card information provided is administered using secure servers and is compliant with the Payment Card Industry Data Security Standard. We do not store credit card details for longer than necessary, only to process the payment.

Visitors to our Website

When you visit, register or order products on our website you may be asked to provide certain information, this information is used to fulfil your order and to contact you in the event of any queries relating to your order or account. We do not use any third parties to collect visitor information or analyse any behavioural patterns on our website. You can register to receive our newsletter on our website.


We do use a third party, Wix, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our newsletter. For more information please see Wix’s privacy notice.

You can unsubscribe to our mailing list at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing us at

How long do we hold your data?
We only hold your data for as long as is necessary to comply with our statutory obligations.

Data Security

The company ensures that appropriate technical and organisational measures are taken to safeguard personal and company data. All systems are hosted in securely managed environments where appropriate recovery and backup procedures are in place.

Subject Access Requests

A subject access request (SAR) is simply a written request made by an individual for the personal information held about them by Hotcakes Ltd, to verify the lawfulness of how we process the individual’s personal data. Any requests for a SAR should be put in writing to please include your name, address, contact number, email and any other information relevant to your request.

How do we keep you informed of any changes?

Any policy changes either due to internal processes of future changes in regulation and legislation will be posted on this page, through an email or postal notification.

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