Easter Gifting: What are customers looking for in 2026
- Elitetins
- 6 hours ago
- 3 min read
Easter isn’t just about chocolate eggs anymore. It’s become a time for thoughtful gifting, shared moments, and little traditions that make the weekend feel special. With families planning bigger celebrations and thinking more creatively about what they gift, it’s a great opportunity for retailers to stock products that really resonate and drive sales.
Here’s a look at what’s trending in Easter gifting right now, and the kinds of products that can make the biggest impact in-store.
Activity Based Gifting
Chocolate is still a firm favourite (especially the classic eggs and seasonal treats), but more shoppers are looking beyond the traditional Easter egg. Families want gifts that add to the experience, something that brings everyone together and makes the weekend more memorable.
Parents, in particular, are drawn to activity-based gifts. Easter hunt accessories are especially popular, as they turn a simple egg hunt into something a bit more magical and interactive.
Emma Bridgewater bucket tins are a perfect fit here. They’re ideal for little ones to collect their Easter treasures, and they double up as something that can be used long after the weekend is over.
If you’d rather offer ideas for the treasures themselves, egg-shaped tins are another great option. They can be filled with anything your customer chooses (sweets, small toys, keepsakes) giving shoppers flexibility and creating even more gifting possibilities.
Spring Home Styling & Seasonal Décor
Easter has also become part of the wider “spring refresh” trend. Decorative tins sit perfectly within this space. Beyond holding confectionery, beautifully designed tins are increasingly bought as part of seasonal home styling, adding soft colour, pattern, and charm to kitchens, dining tables, and living spaces.
The Emma Bridgewater Easter Deepwell Tray is a lovely example. With its soft pastel palette and practical design, it’s perfect for customers who want to introduce a touch of seasonal décor while keeping things functional. It works just as well as a serving piece as it does as a decorative accent, giving it value beyond the Easter weekend.
For something a little bolder, the Emma Bridgewater Easter Tea Towel is an easy win. Its vibrant print offers a simple and affordable way for customers to bring seasonal colour into their homes, ideal for anyone wanting a quick easter addition.
Keepsake Gifts That Last Beyond Easter Weekend
One of the best things about tins is their versatility. Even seasonal designs don’t have to be packed away once Easter is over. They can be reused for storage, baking supplies, craft bits, or simply displayed as part of the home.
That lasting usefulness makes them feel less like a one-day purchase and more like a keepsake, something customers can enjoy long after the chocolate is gone.
Two lovely options that fit this category are the Vintage Easter Deep Rectangular Tin and the Peter Rabbit Small Rectangular Tin. The Vintage Easter design is a particularly practical choice, with a generous size that makes it perfect for storing everything from homemade cookies to colouring pencils, or even keeping those all-important receipts neatly tucked away.
The same goes for the Peter Rabbit tin. While its design has Easter at its heart, this charming little piece works just as beautifully all year round. It’s ideal for craft tables to hold loose buttons and thimbles, or on a dressing table for jewellery and small keepsakes, making it a gift that continues to be useful long after the season has passed.
We hope this has helped you narrow down your choices for this year’s Mother’s Day selection. Why not take a look through our 2026 catalogue to see if there’s anything else that catches your eye? As always, our sales team is on hand to help with any questions you may have about the range.
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