who we are

We are wonderfully passionate about tins! In the offices at Elite, you will find a great array of old tins, collected over the years: many of which are delightful and unusual shapes which cannot be replicated today due to their meticulous, hand-made construction. The collection includes biscuit, toffee and tobacco tins, as well as a huge collection of Royal commemorative tins: some rare indeed. These serve as inspiration and reflect the boundless enthusiasm we have for tinware.

Premium quality is paramount at Elite; my team and I have near 30 years’ experience to offer you when it comes to product knowledge, customer service and the design and manufacturing of tinware.

We are a British company with a global reach and we work with the biggest brands in home design, collaborating with: Emma Bridgewater; Alice Scott; AGA; the Royal Collection; Happy Jackson to name a few. Our products have been sold in Buckingham Palace, Harrods, Liberty’s, The Wallace Collection, Waitrose, Steamer Trading, Hankyu department store and John Lewis.

My mission at Elite is to have a quality tin for everyone: whether it’s a classic, timeless design, perfectly fitting for a country kitchen, or a contemporary design for a modern dwelling. Recent years have shown exciting developments; we have leapt forward with our modern style and specialist gifting, and never before in the company’s history has our selection of seasonal gifts, male gifting and products for younger audiences been more extensive.

Our hugely successful AGA oven tin was a creative challenge that was two years in the making; it has gone on to sell in the tens of thousands and win ‘Food-filled Gift of the Year’, of which we are immensely proud. We have exciting ideas for future products, ensuring that we continue to push the boundaries in tin production and offer you the very best that we can.